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Driving Local Impact: Implementing a Global Medical Strategic Plan
Challenge:
A pharmaceutical company sought to roll out a global medical strategic plan across its local affiliates, aiming to enable each country to develop tailored local medical plans that aligned with the overarching strategy. The challenge was to ensure global consistency while accommodating local nuances and priorities.
Solution:
To address this, we began by reviewing the global strategic imperatives to determine their relevance and applicability to the local environments. Next, we developed customized SWOT analysis templates and provided targeted training to help local teams identify internal challenges and external opportunities. Workshops and strategy sessions were conducted to pinpoint key priorities and actionable tactics for the upcoming year. Finally, we facilitated collaboration sessions with cross-functional stakeholders to ensure strategic alignment with each country’s overall objectives.
Outcomes
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Tailored Country Medical Plans: Created local medical plans aligned with the global strategy, integrating both field-based and office-based medical activities.
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Actionable & Measurable Tactics: Designed medical plans with SMART (Specific, Measurable, Achievable, Relevant, Time-bound) tactics, including detailed budgets and timelines.
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Enhanced Cross-Functional Collaboration: Fostered alignment and cooperation between clinical, medical, and commercial teams.
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Innovative Omnichannel Approaches: Developed creative and impactful tactics utilizing an omnichannel framework to engage diverse audiences effectively.
Key Takeaway
By bridging the gap between global strategy and local execution, this pharmaceutical company achieved cohesive yet customized medical plans, fostering alignment across functions and empowering affiliates to drive impactful initiatives tailored to their markets.