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Engaging Internal Training Program: Expanding Knowledge in a New Disease Area
Challenge:
A leading pharmaceutical company ventured into a new disease area, necessitating the development of a dynamic internal training program for its global medical and clinical development team. The challenge was to create an engaging, informative, and impactful training experience that would align the team with the company’s new focus.
Solution:
We began by conducting an ideation workshop to identify the client’s training needs and explore innovative delivery methods. The workshop reviewed existing training modules, evaluated gaps, and identified key opinion leaders (KOLs) and patient advocates relevant to the new disease area. Leveraging insights from these sessions, we facilitated the creation of comprehensive training content through expert discussions, ensuring it was both informative and interactive.
Outcomes
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Global Reach: Successfully executed a virtual training program for 250 participants across two events spread over two weeks.
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Expert Insights: Engaged two KOLs to deliver concise, impactful presentations, followed by interactive discussions with participants.
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Patient Advocacy: Hosted a fireside chat featuring a patient advocate alongside an Atheris moderator to provide a human-centered perspective on the disease area.
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On-Demand Learning: Recorded all events and developed an internal repository, granting teams continuous access to the training materials.
Key Takeaway
By blending expert insights, patient perspectives, and innovative delivery, this pharmaceutical company empowered its global team with the knowledge and resources needed to excel in a new therapeutic area, fostering alignment and collaboration across the organization.